The Droste Effect

After reading an article about the funny things that Google does for certain search terms like for example 'let it snow',  or 'do a barrel roll' or 'recursion' which I thought was particularly clever.  I always wiki things I don't know, and wiki was very informative about recursion.

The Wikipedia page also had a image with a link to the Droste effect.  (I can spend hours clicking on random links in Wikipedia!)  So what is the Droste effect?

The Droste effect can be loosely described as 'an image with an image' where the same image is repeated within.  The term 'Droste' comes from the Dutch brand of cocoa powder that features the picture of a nurse holding a tray with a tin of the cocoa on the tray.  The Droste effect also forms the basis for fractals.

I had no idea that the whole 'image repeated within the image' thing had a name.  Amazeballs! I also really like the type they used for 'Droste.'  Especially the 's.'

image from wikipedia